outreach_
Off The Beaten Path in Iowa
3rd party promotions_
Feature your
HIDDEN GEM
Is your rural community ready to shine? Emerge Marketing Solutions can help you showcase your unique charm and attract visitors from near and far. Our “Off the Beaten Path” influencer promotion highlights authentic experiences and local treasures. By partnering with us, you can:
- Increase tourism: Draw more visitors to your community.
- Boost local economy: Support local businesses and generate revenue.
- Enhance your community’s reputation: Position your town as a must-visit destination.
Let’s work together to put your community on the map! Contact us today to learn more.
What’s included?
- Research of the area and plan on what to feature
- 1-2 day visit to your community/region
- Raw photo/video footage
- 2-6 minute, high-res video of community and our visit recommendations
- Social media promotion on “Off the Beaten Path” platforms (Facebook, Instagram, YouTube, Pinterest)
Note: Communities must have a population less than 15,000 or have an ‘ off the beaten path’ experience.
Where we’ve been
Communities Provide
Recommendations
What to feature, where to eat, etc.
Cost For Meals
Maximum 3/day for 2 days (restaurants to be featured).
Admission Fees
Attractions that charge.
Overnight Accommodations
For Emerge team (maximum 1-2 rooms for 1-2 nights).
Contract Fee
Contact us to discuss pricing.
Optional Prize Package
If you'd like us to promote a giveaway that we'd randomly select from likes/shares. (Note: alcohol is not allowed.)
Along with your recommendations, we will ask locals to share their favorite spots in and around your community. We capture video at each store, attraction, restaurant, and destination. After the visit, we produce a short, promotional video of the community and share what visitors should do during a visit. You will receive the finalized videos and all raw video footage. We share photos and videos on our social media platforms before, during, and after our trip.
Award-winning videos
Since launching in 2020, we have created 23 videos, featuring 37 communities in Iowa. In 2022, Off the Beaten Path received Travel Iowa’s Award for Rural Social Media Execution, a testament of our ability to showcase Iowa’s rural communities and their hidden treasures. Content is continually re-purposed from previous visits on social platforms to further increase engagement and drive visits to featured communities. As of March 2022, total digital impressions from all Off the Beath Path platforms were 321,280 and active engagements with posts equaled 26,015. That’s extreme exposure for your rural Iowa community.
Family-Friendly Adventures in Northwest Iowa
let’s get started _
want us to feature your community?
Reach out to us and share what makes your town special!
