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County Fair Marketing
For more than 15 years, Emerge Marketing and owner, Shelly Greving, have been proud supporters of Iowa 4-H and county fairs across Iowa. Our commitment to these vital community events runs deep, and we’ve been honored to provide marketing services for multiple county fairs across the state.
By leveraging our expertise in marketing and branding, we’ve helped these fairs enhance their overall identity and consistency in marketing efforts. Now, we’re excited to offer a suite of customizable packages designed to elevate your fair to new heights.
Services Provided
- Social Media Management
- Brand Development
- Digital Marketing
- Graphic Design
- Video Production
- Radio Ads
- Strategic Planning
- Newspaper Coordination
- Website Development
Branding & Identity
A unified brand is the most common way for visitors and stakeholders alike to recognize your organization across multiple platforms. This package includes a brand identity that your fair can update annually or use year-after-year to create consistency in the look and feel of your organization. It is important to establish a cohesive identity, successfully implement it, and carry it throughout all marketing efforts to ensure consistency and recognizability for your fair.
Possibly Including
- Logo
- Brand Style Guide
- Signage
- Apparel
- Digital Marketing
STRATEGY & IMPLEMENTATION
Digital Marketing Plan
A digital marketing plan allows your organization to use a strategic approach online to promote events, volunteer opportunities, and overall priorities of the fair to key audiences. Specific social media platforms and a posting strategy will be recommended based upon usage by target audiences.
Social Media Management Training
Emerge will train the board/committee on social media best practices, timing, scheduling, etc. in a two-hour online training session. We will review ChatGPT, Canva, Meta, and more. This option pairs best with the “Custom Brand Kit”, supporting the website.
Social Media Management by Emerge
Emerge Marketing will create all graphics, developing a baseline identity and a consistent presence. This includes the Emerge team creating, writing, scheduling, and posting all social media content to ensure a consistent social media presence.
CREATIVE SERVICES
Print Services
All print materials are priced for design services only. Printing costs are an additional expense with a printer of your choice. Choose from the individual options below or create a bundle based on your needs.
Digital Services
Take advantage of our one-day, on-site photography and video services.
Website
Refresh Current Site
Review of current website, refresh the site branding, and update content. The update will include a revitalized brand and/or new content to ensure consistency between your website, digital presence, and social media pages. Price may vary based on the software supporting the website.
New, Custom-Built Website in WordPress
Creation of a new, custom-built website, including an events listing, online form, payment processing, and other content as identified. Emerge will provide design consistency across platforms and allow for ease in updating content and site design.
Paid Media
Online Digital Advertising
Costs include Emerge’s recommendation for 3rd party advertising budget, writing, creating, and managing all ads and creative. Costs are per ad campaign.
Newspaper Coordination
We’ve partnered with numerous fair boards and local news media to elevate the
impact of their pre- and post-fair communications. These multi-page tabloids or 4-page inserts typically result in little to no cost to the fair board. By crafting engaging feature stories, comprehensive event schedules, and detailed fairground maps, we help enhance the overall fair experience for attendees.
Reporting
Emerge will create a digital marketing report with marketing result metrics. This report is included with an annual investment of $2,500 or more.
Crisis Communication
Strategy/Plan
We all hope the unexpected does not happen. However, if it does, we want you to be prepared with a pre-defined communication strategy. We can either create a written crisis communication plan or provide media training for staff/volunteers prior to the fair.
Let’s get started!
Ready to elevate your fair’s brand identity, digital marketing efforts, and overall marketing strategy? Emerge is here to help. We understand the unique needs of county fairs and are committed to making a positive impact on your community.
Let’s work together to create a memorable experience for everyone involved.
let’s get started _
we are ready to help!
Is your county fair in need of strategic marketing or creative services but not sure where to start? Our team would love to learn more about your fair’s needs.
