client_
Bellwether Agriculture
industry _
Agriculture, Small Business
location _
Lebanon, Indiana
about _
Bellwether Agriculture is an Ag Spectrum dealer located in Lebanon, Indiana with a mission to lead farmers toward a more prosperous and sustainable agriculture and crop production practices.
scope of work _
Brand Development, Graphic Design
When Dave Myers, a seasoned Ag Spectrum dealer, sought to rejuvenate his brand, he turned to Emerge for expert guidance and support. Having known Dave’s business for the past 10 years, we were thrilled at the opportunity to help redefine his company’s identity to ensure its legacy beyond him. The choice of the name ‘Bellwether’ is deliberate, drawing inspiration from a ‘lead sheep that guides the flock to lush pastures.’ It perfectly encapsulates the mission of Dave and his team of dealers – leading farmers towards more prosperous and sustainable agricultural practices. The symbolism extends deeper to Dave’s personal connection, as his family raises and shows sheep. To get him started, we developed a brand identity, interchangeable logos depending on the usage, report covers, and business cards.
let’s get started _
we are ready to help!
Are you in need of any of our services or not sure where to start? Our team would love to learn more about your business, community, or organization’s needs!
