case study_
St Rose of Lima
project overview
When the COVID-19 pandemic disrupted in-person events, St. Rose of Lima School, a Pre-K – 6th grade Catholic School in Denison Iowa, turned to Emerge for a rapid response. Faced with the challenge of transitioning their annual fundraising gala to an online format, Emerge provided expert guidance and support.
Our team assisted in crafting compelling promotional materials, managing the social media campaigns, and navigating the complexities of the Greater Giving platform. By leveraging digital tools and strategies, we helped St. Rose of Lima School successfully host a virtual gala that raised critical funds for their educational programs.
Since 2020, Emerge has continued to provide in-kind support to St. Rose of Lima School, demonstrating our commitment to giving back to the community and supporting important causes.
problem_
St. Rose of Lima faced a pressing challenge due to the COVID-19 pandemic, which prevented them from hosting their annual gala in person. In response to this unforeseen circumstance, they had to swiftly pivot and transition to hosting a virtual event. This abrupt change disrupted their usual fundraising efforts and necessitated a reevaluation of their strategies to ensure continued support for their mission and community initiatives.
solution _
Emerge responded by creating mailed rack cards, social media graphics, and managing Facebook advertising campaigns in both English and Spanish. We facilitated online bidding through Greater Giving and promoted auction items and sponsors via social media. This comprehensive approach ensured a successful transition to a virtual fundraiser, allowing the school to continue its mission despite the challenges it faced.
impact _
Through our collaboration, St. Rose of Lima’s online auction and events flourished, raising $35,118 in the first year alone. In year two, digital efforts continued to thrive. By year three, as everyone transitioned back to in-person events, electronic bidding saved time and resources for their fundraising event. Our partnership not only fostered sustained engagement but also attracted new supporters and donors, ensuring the organization’s ongoing success.
what we do _
scope of work
Details
- Location: Denison, Iowa
- Industry: Education, Non-Profit Organization, Religious
- Services provided: fundraising strategy, graphic design, digital marketing, social media management
2024 Gala
2023 Gala
2022 Gala
let’s get started _
we are ready to help!
Do you have a fundraising project that needs a creative, digital element? Our team would love to learn more about your organization’s needs.
