Client: Frances Banta Waggoner Library board
Location: DeWitt, Iowa
Client Request: Jumpstart fundraising efforts that had been stagnant for 10 years to build a new community library.
Emerge Solution: Developed a fundraising strategy to raise $5.7million that included a $3.1 million bond referendum. Recommended a volunteer organizational structure, trained volunteers and activated their efforts. Developed a new identity for the library and carried that identity through all marketing materials. Developed a marketing plan to accompany the fundraising strategy and guided social media efforts. Provided grant recommendations and consulted on day-to-day fundraising questions.
Accomplishments: Activated fundraising efforts to pass a $3.1 million bond referendum by 82% within 6 months. Within one year has raised $5.55million of the $5.7million goal.
Portfolio
Frances Banta Waggoner Library
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Featured, OrganizationsAbout This Project
Our community anticipated a library expansion for more than 10 years. It wasn't until we hired Emerge Marketing that we were able to activate our efforts, pass a bond referendum by 82%, and ultimately raise nearly $5.7 million to make this dream a reality.
Board of Trustees, DeWitt, Iowa
Frances Banta Waggoner Community Library