The Oakwood Inn

About This Project

Client: The Oakwood Inn
Location: Spirit Lake, Iowa
Client Request: Develop brand identity and provide marketing strategy and execution for newly purchased bed & breakfast.
Emerge Solution: Facilitated a ‘Discovery Session’ for strategic marketing and subsequently developed a marketing plan. Further developed the brand identity and voice beyond the logo and designed numerous marketing promotional materials to carry out that identity. Designed exterior signage, room signage, numerous advertisements, event promotions, stationary, and information flyers for target audiences. Consulted on advertising placement and coordinated print services. Developed an electronic newsletter and refreshed the website design.