Digital Analytics: A Deep Dive with Emerge Marketing Solutions

A deep dive into digital analytics: digital analytics is the process of collecting, analyzing, and interpreting data about website and marketing performance. It provides valuable insights into user behavior, campaign effectiveness, and overall digital strategy. At Emerge Marketing Solutions, we believe in a data-driven approach to marketing and leverage digital analytics to help our clients achieve their goals.

Google Analytics: Understanding Your Website Visitors

What we’re looking for:

  • Number of Users: How many unique visitors are interacting with your website?
  • Page Views: Which pages are most popular and where are users dropping off?
  • Average Engagement Time: How long are users staying on your site?
  • Top Cities by Users: Where are your website visitors located?
  • Organic Search vs. Paid Search vs. Direct vs. Organic Social vs. Paid Social: How are users finding your website?

Why it matters:

Understanding how users are interacting with your website helps you optimize content, improve user experience, and identify potential areas for growth.

Google Ads: Measuring Campaign Success

What we’re looking for:

  • Impressions: How many times have your ads been seen?
  • Clicks: How many times have users clicked on your ads?
  • Local Actions: How many users have taken local actions, such as calling your business or visiting your store?
  • Search Terms: What keywords are users searching for when they see your ads?

Why it matters:

Tracking these metrics helps you evaluate the effectiveness of your ad campaigns, identify top-performing keywords, and optimize your budget.

Google My Business: Managing Your Online Presence

What we’re looking for:

  • Number of people who viewed your business profile: How many people are finding your business through Google Search?
  • Searches showing your business profile: How often does your business appear in search results?
  • Search terms: What keywords are people using to find your business?
  • Business profile interactions: How are users interacting with your business profile (e.g., clicking on your website, calling your business)?
  • Direction requests: How many people are getting directions to your business?

Why it matters:

Optimizing your Google My Business listing can improve your local SEO and attract more customers.

 

Meta Business Suite: Analyzing Social Media Performance

What we’re looking for:

  • Facebook Follows: Are you gaining followers?
  • Page Visits: How many people are visiting your Facebook and Instagram pages?
  • Post Engagement: Are your posts resonating with your audience?
  • Paid reach: How many people are you reaching through all paid ads?
  • Organic reach: How many people are seeing your content through social shares and algorithms without having to pay additional fees?
  • : For each individual ad, evaluate their effectiveness in reach, content interactions, minutes viewed, paid reach, paid impressions

Why it matters:

Tracking these metrics helps you understand how your social media content is performing, identify your target audience, and measure the effectiveness of your paid advertising or organic campaigns.

 

Emerge Marketing Solutions is committed to providing our clients with actionable insights through digital analytics. By understanding these key metrics, you can make data-driven decisions to improve your marketing strategy and achieve your business goals.

 Want to learn more about digital analytics and how it can benefit your business? Contact us today to schedule a one-on-one training or a group session tailored to your specific needs.

 

Revitalizing Rural Iowa and Igniting Your Potential

Hey everyone, Shelly Greving here, owner and visionary for Emerge Marketing Solutions. Today, I want to talk about our core mission at Emerge: revitalizing rural Iowa.

What exactly does “revitalization” mean? It’s not about some generic makeover. It’s about unearthing the value that already exists in our communities, hidden beneath the surface of everyday life along these quiet back roads.

At Emerge, we see this value everywhere. We see it in the passionate business owners who serve our communities. We see it in the strong leaders and engaged citizens who carry the torch for future generations. We see it in our schools, brimming with potential, and in our hospitals, playing a vital role in keeping everyone healthy.

Here’s how we activate this potential at Emerge:

  • Empowering Businesses: We help local businesses understand their customers, both near and far, and develop strategic marketing plans and creative efforts to reach them.
  • Building Strong Leaders: We serve as mentors and role models, inspiring others to step up and lead our communities forward.
  • Bridging the Gap Between Education and Workforce: We encourage collaboration between schools, communities, and businesses, ensuring our students and businesses are well-equipped for the future workforce.
  • Strengthening Healthcare: We help hospitals understand their role in fostering a healthy community and the importance of keeping quality healthcare local.
  • Reinvigorating Local Organizations: We work with chambers of commerce, economic development organizations, tourism organizations, non-profits, and city leaders to help them tap into their potential, create a vision for the future, and reignite volunteerism.

Our Core Mission at Emerge: Revitalizing Rural Iowa

Most importantly, Emerge is about celebrating who we are in rural Iowa. We’re proud of our humble roots and the resilient spirit that defines rural America. We believe this is the heart of the American dream, and we want to share it with the world.

At Emerge, we believe in the unmatched potential of rural Iowa. Join us as we emerge from the comfort of our shell and unleash it together.

 

Small Towns: The Heartbeat of America

Small Towns: The Heartbeat of America

While big cities typically steal the spotlight, there’s a quiet magic to small towns, especially those sprinkled across the golden plains of Iowa. These communities are more than just places on a map; they’re vibrant locations where everyone plays a role. Here’s why small towns, like those in Iowa, are the unsung heroes of American life.

The Power of Neighbors Helping Neighbors:

In small towns, volunteers are the foundation. From coaches cheering on little league teams to helping hands at a local church or food pantry, these acts of kindness keep communities running. Residents come together for park clean-up days, ensuring beautiful green spaces for everyone to enjoy. This kind of hands-on involvement fosters a sense of shared responsibility and pride in where you live.

Local Businesses: The Pillars of Community

Small-town businesses are more than just storefronts; they’re community partners. By financially supporting local organizations and initiatives, they ensure there are engaging activities for all ages. This creates a sense of belonging and provides essential services for residents. Think movie nights in the park sponsored by the local bank, or art supplies for the school funded by the hardware store. It’s this kind of local investment that keeps the heart of the community beating.

Looking Out for Each Other: A Tight-Knit Community

Small towns offer a unique sense of community. Neighbors know each other, and when someone is facing adversity, the whole town rallies. A casserole appears on the doorstep for a family going through a health crisis, or a fundraiser is organized to help someone experiencing financial hardship. This genuine concern for one another strengthens the social fabric and creates a safety net for those in need.

Wearing Many Hats: A Diverse Range of Activities

One of the hidden advantages of small towns is the sheer variety of activities available. Students and adults alike can be involved in a multitude of organizations. From sports leagues and theater productions to historical societies and book clubs, there’s something for everyone. This allows individuals to explore their interests, develop new skills, and connect with others who share their passions.

In a world that often feels impersonal, small towns offer a refreshing alternative. They’re a testament to the power of community, where neighbors become friends, and everyone contributes to a shared sense of well-being. So next time you drive through a charming Iowa town, take a moment to appreciate the small-town spirit that makes these places so special.

Why We Created ‘Evolution of the Heartland’

While the magic of small towns is undeniable to those who experience it firsthand, capturing that essence and conveying it to outsiders can be a challenge. That’s why we created ‘Evolution of the Heartland’. We know there’s a misconception that there’s “nothing to do” in small towns. Evolution of the Heartland aims to disprove that stereotype by showcasing the unique assets that set these communities apart.

Here’s what makes small towns in Iowa, and the Evolution of the Heartland initiative, so special:

  • Experiences You Can’t Find Anywhere Else: Evolution of the Heartland isn’t about cookie-cutter experiences you can find anywhere. It’s about immersing yourself in the unique character of each community. Imagine touring a cutting-edge agricultural operation, and then sampling delicious local cuisine made with farm-to-table ingredients. Or picture yourself volunteering alongside friendly residents at a community park clean-up day, followed by an evening stroll through a community farmer’s market that features many locally-owned businesses. These are the kinds of authentic experiences offered by Evolution of the Heartland.
  • A Celebration of Innovation and Entrepreneurship: Small towns in Iowa aren’t stuck in the past. Evolution of the Heartland highlights the dynamism and innovation happening in these communities. From sustainable farming practices to thriving small businesses, there’s a spirit of progress that fuels the local economy and creates a vibrant environment.
  • Strong Agricultural Roots, High Quality of Life: The rich agricultural heritage of Iowa is a cornerstone of its small towns. Evolution of the Heartland connects you to these roots, showcasing the dedication to producing high-quality food, fuel, and fiber, while fostering a strong sense of community. The focus on quality of life and the pursuit of a balanced and healthy lifestyle is often envied by city dwellers.

Evolution of the Heartland goes beyond showcasing attractions; it’s about capturing the essence of small-town life. It’s about the feeling of belonging, the chance to get involved, and the opportunity to experience a unique way of life. If you’re curious to discover the heartland’s hidden potential, head to https://www.evolutionoftheheartland.com/ and see for yourself why small towns in Iowa are anything but ordinary.

Emerge Tourism Awards

Emerge Marketing Solutions was awarded the ‘Outstanding Marketing Collaboration’ award and the ‘Outstanding Social Media Execution’ award for their work with Evolution of the Heartland at the 2024 Iowa Tourism Conference hosted by Travel Iowa on March 20th.

“It was quite an honor and surprise to receive these two awards from Travel Iowa,” said Emerge Marketing Solutions Owner & visionary leader behind Evolution of the Heartland. “We want to thank all the partners who have believed in us enough to invest in our cause and make this vision a reality for rural Iowa. We truly wouldn’t have been able to get this far without them. After attending this year’s Iowa Tourism conference, I recognize that we have arrived, rural Iowa!! There has never been a better time to showcase the evolution of the heartland.”

Emerge received the first award on behalf of the marketing collaborations between Travel Iowa; Iowa Farm Bureau (including Audubon, Shelby, & Carroll County Farm Bureau); Community Foundation of Southwest Iowa; Iowa commodity groups: Iowa Corn, Iowa Beef Industry Council, Iowa Pork Producers Association, Iowa Turkey Federation, and the Iowa Food & Family Project (Iowa Soybean Association); local community organizations: the City of Manning, Audubon County Economic Development & Tourism, Main Street Manning, Manning Hausbarn Heritage Park, Audubon County Fairgrounds, Nathaniel Hamlin Museum; various influencers: the Farm Babe, Michelle Miller, Darcy Maulsby, Olio in Iowa – Megan Bannister, Des Moines Parent – Erin Huiatt, and Ceara Kirkpatrick; and 15 private tour locations on local farms and agricultural businesses in the Manning, Audubon, Carroll, and Templeton area.

Evolution of the Heartland

“We wanted to create and implement an authentic agritourism experience that highlights rural Iowa in a way that no one has been able to effectively do before,” said Greving. “Our ultimate goal is to gain exposure for the evolving rural Iowa; change perceptions of rural life and agriculture; create awareness of opportunities to visit, play, work, and live in Iowa where there’s an exceptional quality of life; and ultimately inspire others to pursue the American dream right here in Iowa.”

Through multiple local and statewide strategic partnerships and sponsorships, the inaugural Evolution of the Heartland event was held on August 31, 2022, at the primary host site of the Manning Hausbarn Heritage Park. The second annual event was hosted by Manning/Audubon on August 3, 2023. With more than 90% of Iowa being comprised of rural communities, Greving emphasized the importance of this initiative going beyond one or two communities. So, the Emerge Marketing team is working to bring Evolution of the Heartland to more rural communities in Iowa and scale the experience statewide in the next five years.

Their vision to replicate the agritourism event across the state so that even more rural communities can benefit is already becoming a reality. This year, four Iowa communities will host an Evolution of the Heartland experience: DeWitt on July 25th, Stanton on September 12th, Coon Rapids on September 26th, and Manning on October 3rd. Registration for all events opens on May 1st and is limited to 50 people for each location. Registration will close three weeks before each event or when all spots have been reserved. Early bird registration features a $25 discount per person and ends June 1st. Participants can sign up to be notified when registration opens at www.evolutionoftheheartland.com.

Emerge Marketing Solutions

Emerge Marketing is a local marketing organization owned by Shelly Greving of Manning. Greving, along with her team, including Katie Lange (Sextro, originally from Manning), Claire Zaiger (Olsen, originally from Audubon), and Annie Greve (Carroll) work to revitalize rural Iowa and support communities, non-profits, and businesses that make up the fabric of Iowa’s small towns through a variety of marketing services including brand development, business consulting, digital marketing, fundraising, social media management, strategic planning, video production, website development, and more.

This marks the third year in a row that Emerge has received a Travel Iowa Award, specifically the Social Media Execution Award. In 2022 they won for their video series promoting rural Iowa communities, ‘Off the Beaten Path in Iowa’; in 2023 for their digital promotions for Wright County Fair, and now for their Evolution of the Heartland social media marketing efforts. Emerge has received additional awards on behalf of their clients in previous years, including: ‘Outstanding Niche Market Initiative’ for their Look Local First initiative with DeWitt Chamber & Development Company in 2017 and ‘Outstanding Promotional Material’ for their social media marketing for the Manning Hausbarn-Heritage Park in 2017.

“I am so grateful to our talented Emerge team who have worked tirelessly to showcase our rural communities and take our digital marketing efforts to new levels,” expressed Greving. “So, if you are a visionary leader and passionate about your rural community, reach out to us. Agritourism is one of Iowa’s priority areas that was highlighted at the conference, and there has never been a better time for our small towns to shine. I can’t wait to see what the future has in store for our rural communities.”

To learn more about Evolution of the Heartland or Emerge Marketing Solutions, contact Shelly Greving at (712) 292-6875 or shelly@em3rgemarketing.com.

 

Guide to an Effective Product Photoshoot for Your Small Business

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In the world of small business, showcasing your products in the best possible way is important. Whether you’re a beginning entrepreneur or a seasoned business owner, mastering the art of product photography can significantly elevate your brand. Here’s a comprehensive guide to curating an impressive product photoshoot for your small business that brings out the spirit of your offerings:

  1. Gather Your Equipment

  • Camera: Use a DSLR camera for optimal results, but a high-quality smartphone camera also works great.
  • Tripod: Stabilize your camera to avoid blurry images.
  • Lighting: Natural light, diffused artificial light, or a combination of both can be used. Consider a lightbox for small products.
  • Background/Props: Choose a clean, uncluttered background that complements your product.

  1. Set Up Your Shooting Space

  • Lighting – Choose a well-lit area with consistent lighting and avoid light sources that may create harsh shadows throughout the shoot. Shoot near a large window for soft, diffused light. Avoid harsh, overhead fluorescent lights as they can distort colors and affect the overall quality of your images. Light diffusers can be used to soften and redirect light, capturing the best shots of your products.
  • Product Positioning – Position your product at the center of the shooting area. Use a table for smaller products and ensure it’s at a comfortable working height.
  • Background – Use a seamless background for a professional look. Consider using white or neutral colors to make your products stand out. Experiment with textured backgrounds for specific products. Try different fabrics for backdrops. Solid colors and textures add depth and visual interest to your product images. Consider combining contrasting materials such as wood and fabric to add visual interest and sophistication to your product display. While this adds interest, you don’t want the design to detract from the product.

  1. Categorize, Organize, and Clean Your Products

Start by categorizing your products by type so that it’s easier to organize the photos after the shoot. Then gather all products and arrange by category. Organizing them in a specific order helps maintain flow during the shoot. Before the camera comes out, ensure your products are spotless with no dust, fingerprints, or smudges.

  1. Choose a Theme

Decide whether you need a theme or props that will complement and highlight your products. Consistency in theme enhances brand identity. Gather props and backdrops and have them easily accessible to keep your shoot running smoothly. Showing customers a product with props may help bring in more sales as they visualize the product in its environment.

  1. Product Arrangement & Composition

  • Rule of Thirds – Follow the rule of thirds to create visually appealing images. Experiment with different angles and set-ups that best highlight your product’s features and consider capturing close-up shots for details and textures.
  • Varying height and depth – Try various product placement by varying their height and depth. Utilize different-sized boxes both under fabric or on top of your backdrop to add dimension and visual intrigue.
  • Style Large Pieces with Small Props – When photographing larger items such as shelves or furniture pieces, enhance their appeal by accessorizing with smaller props that showcase your products effectively and showcase the product’s size.

  1. Editing Your Photos

Use photo editing software to enhance color, contrast, and sharpness. Remove any distractions or imperfections and crop consistently. Keep edits subtle to maintain a natural look.

  1. Consistency is Key

Maintain a consistent style across all product images. Use the same background and lighting setup for a cohesive product display across all platforms including a print catalog, website, or social media.

  1. Review & Refine

Review your photos and identify areas for improvement. Experiment with different techniques to find your style. It’s great to review other businesses in your industry or gain ideas from social media. Make sure to regularly update your skills to stay current with industry trends.

Taking these steps will help you craft compelling and visually striking images that resonate with your audience. Remember, the quality of your product photos often determines a customer’s first impression. Investing time and effort into perfecting your product photography can yield remarkable results for your small business.

Our Diverse Clientele: Real People, Real Stories

two women talking in a library

At Emerge Marketing Solutions, we are more than just your typical marketing agency. We are passionate about a mission that runs deep in our rural Iowa veins. Our mission is clear – to breathe new life into rural communities and empower local businesses and organizations to flourish. Our diverse set of clients represents the heartbeat of rural Iowa, and we’d like to introduce you to the people and stories behind our mission. These stories include the hardworking folks in agriculture, the close-knit rural communities, the devoted educators, the compassionate healthcare providers, the beloved local libraries, the tireless non-profits, the resilient small business owners, and the picturesque tourism organizations we are proud to support.

OUR MISSION: REVITALIZING RURAL IOWA THROUGH PASSION, PLANNING, AND PURPOSE

Rural Iowa’s rolling fields, tight-knit communities, and heartfelt traditions are what define our state’s rural identity. Yet, rural areas face challenges that threaten their prosperity. At Emerge Marketing Solutions, we believe in the power of marketing to help rural Iowa not just survive but thrive. Our goal is to ignite and activate local communities, businesses, and organizations to emerge from the comfort of their shell and, in doing so, contribute to the well-being of the people who call rural Iowa home.

OUR CLIENTS
AGRICULTURE:

Our partnership with the farmers and agricultural businesses of rural Iowa is a source of pride. We work alongside these dedicated entrepreneurs who toil day in and day out to provide for their families and communities. Our marketing efforts help them connect with consumers who appreciate the fruits of their labor, supporting sustainable farming practices and promoting locally sourced products.

RURAL COMMUNITIES:

Behind every rural community are passionate leaders who cherish their unique way of life. We team up with local governments and community organizations, each one driven by a shared goal – to showcase the charm and promise of rural Iowa. Together, we work to attract new residents, businesses, and investments while preserving the rich culture and traditions that make each community special.

EDUCATION:

In the world of education, we’re honored to stand beside the schools, community colleges, and educators who nurture the minds of the next generation. Our marketing services, fundraising leadership, and strategic planning efforts help these institutions draw students and educators, emphasizing the pivotal role of education in rural Iowa.

HEALTHCARE:

Access to quality healthcare is a fundamental need for rural areas. Our collaboration with healthcare providers and organizations is a testament to our commitment to ensuring that rural Iowans have access to the care they deserve. Through effective strategic planning, fundraising, and creative marketing efforts, we aim to bridge the gap in healthcare accessibility and connect patients with healthcare professionals.

LIBRARIES:

Libraries are not just buildings; they are community treasures, and we’re on a mission to ensure that they remain so. Our fundraising planning has helped libraries reach new donors, pass effective city bond referendums, and has further engaged citizens in their communities, offering essential services and preserving their importance in the digital age.

NON-PROFITS:

Behind every non-profit are individuals driven by a desire to make their community a better place. We are humbled to assist these organizations in raising awareness, garnering support, and making a lasting impact in rural Iowa.

SMALL BUSINESSES:

Small business owners are the heart and soul of rural economies, and we stand with them in their journey. The pursuit of the American dream is something we are so passionate about and we love to help others see their dreams come true and hard work pay off. We help entrepreneurs build their brands, expand their customer base, and adapt to the changing business landscape. Our strategies empower local entrepreneurs to thrive and, in doing so, contribute to the growth of their communities.

TOURISM ORGANIZATIONS:

Rural Iowa’s natural beauty and rich history are treasures to be celebrated. We collaborate with tourism organizations to spread the word about the unique experiences they offer. Our work attracts visitors, providing a boost to the local economy through tourism, creating opportunities for people to discover the wonders of rural Iowa.

At Emerge Marketing Solutions, we’re not just marketers; we’re people driven by a deep love for rural Iowa. Our mission is about the people, the communities, and the stories that make up the heart of rural life. It’s not about the success of Emerge but the clients we serve. By providing top-notch marketing services to our clients in agriculture, rural communities, education, healthcare, libraries, non-profits, small businesses, and tourism organizations, we play a part in the economic and cultural enrichment of rural Iowa. Our commitment to our clients is unwavering, and we look forward to continuing our journey in support of rural communities across the state. Together, we can build a stronger, more vibrant rural Iowa, because, at the end of the day, it’s about the people and their stories that make Iowa truly special

Improve and Transform Your Downtown Community

downtown community

Have you ever driven through a town to discover that it is basically a ghost town? If so, you’d likely drive right through and never think twice about the town or remember its name, let alone plan a trip there. If this describes your community, here are some tips to help improve and transform your downtown community into something exciting and memorable!

First things first, check these things off your to-do list before any major transformations!

  • Hold meetings with downtown business owners and community members. During the meetings, hold a SWOT analysis (strengths, weaknesses, opportunities and threats) to better understand what your downtown has to offer, and more importantly, what it doesn’t. Then, brainstorm potential improvements, communicate these needs to the appropriate people and determine the best plan of action.
  • Ensure that your community has a chamber of commerce and they hold frequent meetings. These are often the groups who have the community’s best interests in mind and will help make improvements.
  • Get young adults involved in meetings and decisions. Ask for their opinions on what could help improve downtown functionality. There should be activities for all ages downtown, not just business owners, families and older community members.Young adults laughing at an outdoor bar
  • Photograph your downtown buildings to help discover what improvements need to be made. And once improvements have been made, you can share before and after photos!
  • Take inventory and determine the quality of the trash cans, benches, streetlights, art, lines for parking spaces, trees, etc. Doing so will help you determine what improvements need to be made.
  • Update and utilize social media and Google pages. Does your community have an appealing and user-friendly website and social media page(s)? If so, do they have updated information regarding activities, recreation, places to eat and stay, etc.? You don’t want people to find outdated information, old images or business hours, or even worse, nothing about what your community has to offer. If these pages don’t exist, create them! It’s also important for downtown businesses to check out what shows up in a Google search when they look for their business. When they do, ensure they have claimed their business (click here to learn how to do so) and their information is up to date on Google.How to claim a business on Google
  • Are there empty buildings downtown? If so, find a way to promote the space and encourage someone to rent it out and start a business!

Now for some easy ways to improve and transform your downtown community!

  • Host fun events! Things like annual town/holiday celebrations, trivia nights at local bars, children’s activities, concerts, sporting events, etc are all great ideas. Then, create a calendar of events to share and promote them locally and regionally to bring local people as well as tourists.
  • Create a strong relationship with local media! By doing so, it makes it much easier to share stories, events and news and get coverage when needed.
  • Have volunteer opportunities often and recognize community members who help.
  • Town clean-up day! Bring people together and help make your downtown beautiful by planting flowers, painting, planting trees, cleaning, etc.Store front display
  • How do the store fronts look? Encourage business owners to have new window displays frequently and preferably lighted at night. And consider filling empty windows with something (historical artifacts from town, promotional items for school or local organizations, etc.)
  • Use BINGO cards or a Passport to encourage community members to shop local and get out in the community. Then use chamber bucks as rewards. (More $$ spent downtown is a win-win!)
  • Have “Small Business Saturday” or a shop local day along with fun events in your downtown area. This will give local businesses support and encourage community members to get involved downtown.
  • Having nice, bright lighting is important at night. No one wants to walk downtown if it looks dark and uninviting.Storefront display lit up at night
  • What is the parking situation like? Make sure people are able to easily park downtown and that lines are visible. No one wants to drive around the block five times looking for a parking spot or question if they’re going to get towed.

Looking to go even further to improve and transform your downtown community?Manning, Iowa's logo and slogan in a park

  • Brand your town! Create a logo and slogan that are fun, easily recognizable and memorable and can be utilized for many things!
  • Signage is important! Use your community’s logo and slogan for signs throughout downtown. This makes it easy for people to find their way around.Branded town sign
  • Look into grant programs and apply for ones that could help make improvements to your downtown.
  • Create a brochure that highlights your community with things to do, places to eat and stay, attractions, recreation, etc.Example of a town brochure
  • Join the Main Street program.
  • Hold fundraisers to make improvements to your downtown community.A mural painted on a downtown building
  • Use local artists to help paint the town with murals, utility boxes, benches, the opportunities are endless!
  • Are there housing options above businesses downtown? This will keep people downtown and encourage them to eat local, hang out downtown, etc!
  • Research popular downtown communities who have implemented many of these tips or are known for having a thriving downtown. Check out our feature we did on Rapid City, South Dakota’s downtown. Then plan a visit to get some new ideas!

Looking for more tips? Check out one of the leaders in downtown revitalization: Roger Brooks and the Destination Development Association. And if you have questions about how to improve and transform your downtown community or just need a little help, don’t hesitate to contact us!